PURIKURA: the grandmother of the selfie
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PURIKURA: the grandmother of the selfie

Discover the history of Purikura, the iconic Japanese photo booth that became the grandmother of the selfie. First launched in 1995 by Atlus and Sega, Purikura transformed sticker photos into a cultural craze—shaping youth trends, inspiring cell phone cameras, and paving the way for today’s selfies. From its explosive rise with SMAP’s endorsement to its lasting presence in arcades, karaoke shops, and train stations, Purikura remains a beloved piece of Japan’s pop culture.

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